About Our Success
As the national sports governing body for the Olympic Sport of Badminton, we do this by representing every member of the Badminton Community at the government level by providing a well-governed, compliant, and inclusive global sport and implementing a strategic plan for the national sport with our implementation partners at the national and international levels.
With Olympic success at the heart of our ambitions, we are investing our knowledge and expertise in rebuilding a quality future for our sport by strengthening and developing the domestic game and developing talent to achieve success on the international stage, inspiring the next generation of players and local fans and corporate community in line with the global vision of giving every child a chance to play for life.
We do this by leading and inspiring all stakeholders; delivering entertainment through exciting events to drive fan experience; and creating innovative, impactful, sustainable development initiatives.
The headline objectives for the four-year progression investment within our Mission 2027 Strategic Plan have been split between performance and looking to develop a system to support results to be achieved
