Promoting your Club
Below are five tips from Badminton centres on how to promote, market and increase participation in your club league.
We are keen to share other successful ways clubs have done this. Do you have some tried and tested ideas? Let us know at bag@ghanabadminton.org adding “promote club tips” in the subject heading and including links to any resources and articles that you are willing to share.
We’ve produced a handy guide to running a club which you can view on the club section page.
You may not even know they exist, but there are many social Badminton sessions taking place in community centres, church halls and neighborhoods throughout the country. Run by enthusiastic volunteers, many are 20+ sessions for adults who want to keep active and socialise.
Contact them, introduce yourself, see if there is anything you can help with, sources of equipment, rackets, shuttlecock, etc. Ask if they mind listing their session on our website. Confirm their contact information and weekly session details.
Promote these sessions and other sessions your clubs run on our website and to your current social media. Some may have attended social sessions already, but many won’t even know about them.
Some players will go to different sessions each week, improving their level of play and a step nearer to joining your club. Over time this two-way movement of players help link social sessions with club play and a potential new source of players for local clubs.
Identify some key players who attend social sessions who could possibly help recruit keen players into local teams. It won’t be for everyone, but some may be interested.
Google Maps is often the first place someone looks to find a suitable local Badminton weekly sessions. Try finding badminton activity in your area on google maps. If you have a Badminton Centre or club and are not listed, you can see how to add your club here, including session details, images, contact details and a link to our website.
Use your free Clubs website as a shop window for your Club and to promote any session you run. Add an article to your site on how to enter for your club.
Not sure where to start? Contact us at bag@ghanabadminton.org for advice on how to get up and running. As a benefit of affiliation, Premier Clubs can also receive direct support setting up their website through us.
Don’t ignore local press and radio but use them to point people to your sessions, website and social media pages.
This is a great way to introduce and meet new members without them having to commit to club play straight away. Set up your own Club Play & Chat session and seek funding from members apart dues to help run the club.
Useful links
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